Why every deliverable sits on the same twelve columns
Our invoices, our decks, the guidelines and this site share one grid. It is not a style. It is the reason the fortieth application looks like the first.
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Notes on grids, type, color and the handover, written by the studio.
A type scale of five sizes, and why the sixth gets refused
Every identity we ship has five text sizes. Requests for a sixth arrive in the second month of every engagement, and we say no every time. Here is why.
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One signal color is a decision. A palette is a postponement.
Most of the identities we ship carry black, white, two grays and one color. The color is the only one the client argues about, and the argument is the point.
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What the handover session covers, and why we record it
Every engagement ends with two working sessions with the client's own team, at their desks, in their files. The recording is the last deliverable on the manifest.
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