Case 01 Identity
Halden Bank
- Client
- Halden Bank
- Sector
- Banking
- Year
- 2019
A regional bank with eleven versions of its logo and no rule for choosing one. We wrote the rule, then the system, then rolled it across forty-one branches.
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Nine identity systems, each written up with the client, the sector, the year and what it changed.
- All 09
- Identity 04
- Strategy 02
- Systems 02
- Packaging 01
Case 02 Strategy
Meridian Health
- Client
- Meridian Health
- Sector
- Healthcare
- Year
- 2021
Three merged hospitals, one new name, and a wayfinding system that a nurse can read from the end of a corridor.
Read the caseCase 03 Systems
Fieldnote
- Client
- Fieldnote
- Sector
- Software
- Year
- 2023
A note-taking app that had outgrown a logo drawn in a weekend. A mark, a product icon set and a launch, all measured on one grid.
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Ostrom Press
- Client
- Ostrom Press
- Sector
- Publishing
- Year
- 2017
A university press with forty titles a year and no rule for the forty-first. A series system a designer who has never seen the brand can set.
Read the caseCase 05 Identity
Northline Transit
- Client
- Northline Transit
- Sector
- Transit
- Year
- 2020
A transit authority whose signs were being read from moving buses. A mark, a signage program and a timetable format built for distance and speed.
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Verre
- Client
- Verre
- Sector
- Consumer goods
- Year
- 2022
A glassware maker moving from wholesale to its own shelf. An identity and a packaging system that survives a stockroom.
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Kessler Foods
- Client
- Kessler Foods
- Sector
- Food
- Year
- 2018
A family food company with a fifty-year-old mark and a hundred products. A rebrand that kept what customers recognized and rebuilt everything around it.
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Arbor Museum
- Client
- Arbor Museum
- Sector
- Culture
- Year
- 2024
A museum of trees and landscape with a new building and a new director. An identity and an exhibition system that changes with every show and never looks lost.
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Sable Capital
- Client
- Sable Capital
- Sector
- Finance
- Year
- 2018
An investment firm that could not explain itself in one sentence. A positioning, a name kept on purpose, and an identity in gray and black.
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