Arbor Museum

A museum of trees and landscape with a new building and a new director. An identity and an exhibition system that changes with every show and never looks lost.

Client
Arbor Museum
Sector
Culture
Year
2024
Scope
Identity, exhibition system, membership
Duration
16 weeks
Arbor 1
Fig. 01

Arbor is a museum of trees and landscape that moved into a new building in 2024. The director wanted an identity that could hold a show about lichen and a show about redwoods in the same season.

What we did. A mark of a triangle standing on a line, in leaf green on white. An exhibition system built on the museum's own wall grid, so every banner, label and ticket for a show is set in the same positions with the show's own image. A membership set and a floor plan format that folds into the ticket.

What it changed. The first three shows were designed by the museum's two-person team from the templates. Membership renewals rose by a fifth in the first year of the new building.

Arbor 2
Fig. 02 Ticket and folded floor plan
Arbor 3
Fig. 03 A banner panel and the membership card
Arbor 4
Fig. 04 The guidelines open at the exhibition grid