Fieldnote

A note-taking app that had outgrown a logo drawn in a weekend. A mark, a product icon set and a launch, all measured on one grid.

Client
Fieldnote
Sector
Software
Year
2023
Scope
Identity, product marks, launch kit
Duration
14 weeks
Fieldnote 1
Fig. 01

Fieldnote's first mark had been drawn by a founder over a weekend and it had done its job for four years. The product had since grown a family of features and a marketing site, and nothing shared a grid.

What we did. A mark of three horizontal strokes with the middle one offset, drawn with a product icon set on the same eight-pixel unit so the mark and the icons sit together in a toolbar. A type scale shared by the product and the marketing site, and a launch kit of notebooks, stickers and a poster series.

What it changed. The product team shipped the new mark across every screen in one sprint because the files arrived measured. The marketing site and the app now share a type scale and a grid, and the two teams review each other's work against the same rule.

Fieldnote 2
Fig. 02 Notebooks and sticker sheets from the launch kit
Fieldnote 3
Fig. 03 The app icon in the product's icon grid
Fieldnote 4
Fig. 04 The guidelines open at the icon construction page